August 2004
A New Identity for Pisani
Artech has designed a new global identity for the Pisani Group. The Group wished to unify its companies under one identity while keeping different company names in local markets. The new Group identity is simple and direct. It incorporates colours and shapes from the Group’s company logos to convey a unified message. Artech provided guidelines for staff and other design agencies, to ensure the identity is reproduced accurately.

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